Climate Visuals blog post

Wed, Mar 1st, 2017

Climate Visuals: Catalysing a new visual language for climate change


Posted on Wed, Mar 1st, 2017

We have some exciting news to share.

Since launching this Climate Outreach project in 2016 – centred around seven key principles for more effective visual climate change communication, based on international social research in three countries – we’ve produced the world’s first evidence-based climate change image library. 

We’ve launched the project at King’s College in London, taken it to Hamburg where leading media and communications professionals discussed the Climate Visuals insights, and helped shape the visual communication at the latest UN climate conference in Marrakech.

Even Leonardo DiCaprio has been getting in on the act, with a Climate Visuals-inspired tweet at the Marrakech conference reaching 32 million people.

Over the coming months and years, we’ll be working with some of the world’s most influential visual communicators to take Climate Visuals to the next level, and catalyse a new, more diverse, more compelling visual language for climate change.

We can’t say too much yet – the big announcement will come in April.

But if you’re a photographer with a powerful visual climate story, an activist looking to take your campaign beyond the green bubble, or a researcher wanting to create a better understanding of how to engage the public through climate imagery, then watch this space.

With events and workshops planned around the world, and many hundreds of new images being added to the Climate Visuals image library, we will be creating a dynamic hub for visual climate change communicators, and working with leading photographic agencies and international media outlets to craft a new visual climate vocabulary.

Sign up below to be the first to find out more, join the Climate Visuals Community by following us on twitter and help catalyse a new visual language for climate change.

Climate Visuals is a project of Climate Outreach.

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