Posted on Tues, Mar 7th, 2017
Climate Outreach is hiring
Climate Outreach is looking for a Communications and Marketing Officer to play a central role in developing, promoting and marketing our flagship Climate Visuals programme. Climate Visuals aims to strategically change the working practices of influential visual communicators across the world, to catalyse a new – more compelling and diverse – visual language for climate change.
You will use your communication and engagement skills, experience of digital media, marketing background and passion for communicating climate change to deliver key elements of the Climate Visuals programme.
This is a new post and we are looking for an individual who is keen to play a key role in giving Climate Visuals a strong public profile, leading on managing digital communications and identifying marketing opportunities for additional income generation. The ideal candidate will have an enthusiasm for widening engagement with climate change; have demonstrable experience using social media and managing a digital media strategy; experience of marketing projects to generate income, have strong organisation and communication skills; be able to engage with professionals from campaigning, media and photography sectors; have good attention to detail and the ability to work under tight deadlines.
Background to the Climate Visuals project
Despite the energy and resources dedicated to communication and campaigning on climate change, understanding of how to effectively engage people using visual images is much more limited. As a result, an easily-recognisable climate change iconography has taken root over the past 25 years: polar bears, melting ice-caps, smokestacks and (as our research shows) potentially polarising images of environmental protesters. This narrow visual vocabulary undermines the effectiveness of campaign messages, is a barrier to personal behavioural engagement, and detracts from the reach and value of journalistic reporting on climate change. A more compelling and diverse visual language for climate change is urgently required.
To address this Climate Outreach created climatevisuals.org, a pioneering evidence-based resource for visual climate change communication. Based on extensive research in Europe and the US, this acclaimed and unique resource offers seven core principles for effective visual communication, plus an initial library of images. The project has already fostered a global network of website users; and the Climate Visuals resource informed and influenced campaigners at COP22 in Marrakech. Next, with secured funding in place until the end of 2018, Climate Visuals aims to strategically change the working practices of influential visual communicators across the world, to catalyse a new – more compelling and diverse – visual language for climate change.